YOUR OPPORTUNITY
YOUR OPPORTUNITY
Own and accelerate Bacardi’s chain business across California, one of the most strategic markets in the U.S. This role blends field execution with headquarter strategy – driving in-store excellence while leading customer engagement. Translate national priorities into locally winning execution plans. Lead cross-functional alignment with distributor partners to ensure flawless delivery. Identify incremental opportunities and turn insights into actions. This is a high-impact role with direct influence on revenue, share, and brand presence across California chains.
ABOUT YOU
Fearless mindset with a bias for action – challenges the status quo and pursues growth opportunities with urgency and accountability. Strong commercial acumen with the ability to translate strategy into execution across customer and field environments. Collaborative leader who builds trust and alignment across internal teams, distributor partners, and customers. Strong communicator with the ability to influence at all levels. Committed to a team first culture, fostering connection and shared success.
RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE
Lead and develop a team of 3 direct reports – driving performance, accountability, and ongoing coaching, mentoring and professional development
Own statewide merchandising strategy, including development and execution of local programs with a focus on compliance and conversion
Develop and lead quarterly market surveys to track performance and identify opportunities
Account management for key chains in partnership with SGWS/NRS, while leading HQ engagement for priority regional accounts
Execute against chain priorities within assigned accounts to drive distribution, programming and share growth
Partner with distribution teams to ensure alignment, strong execution, and delivery against KPIs
Utilize syndicated data and market insights to identify opportunities and inform actionable plans
Provide monthly reports and KPI status recaps to Senior State Manager
Collaborate cross-functionally with internal stakeholders, distributor partners, and key account to align on commercial priorities and execution
SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY
7+ years of experience leading strategy and execution for regional chain accounts
Strong commercial acumen with ability to leverage syndicated data, identify opportunities, and translate insights into action
Proven people leadership skills with experience managing and developing direct reports to deliver results
Ability to manage and influence key customer and distributor relationships at both HQ and field levels
Execution-focused with strong planning, organization, and communication skills to drive alignment and results
Bachelor's Degree preferred
The base salary range listed for this position is $135,754-$165,078 and the salary within the range will be determined by the successful candidate's location, experience, skillset and other relevant factors.
leadership agility
At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
- Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
- Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
- People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
- Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
- Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
- Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience
Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.
perks of working with us
- Competitive Pay Package
- Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
- Retirement/Pension Plan
- Medical, Critical Illness, and Life Insurance
- Calm Meditation App subscription (free)
- Employee Assistance Programs
- Best-in-class, family-friendly, and inclusive leave policies
- Flexible work arrangements (depending on role/office/site location)
- Access to E-learning Platforms and Career Development programs
- Travel Discounts ( i.e., hotel and car rental)
- And much more!
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.
Some benefits may be subject to an employee contribution.
Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.
Be a Part of Our CultureOur Culture
BE Fearless
We empower our teams to question, challenge and innovate.
This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.
BEHAVE LIKEFamily
We treat each other, and our communities, like family. Always.
We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.
THINK LIKE AFounder
The spirit of entrepreneurship is at the heart of everything we do.
Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.


Life Inside BacardiCareer Stories
Be Fearless, act like a Founder.
Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.




