About Us

At Bacardi, we’re a family‑owned spirits company with more than 160 years of heritage and a portfolio of the world’s most iconic brands. Guided by our culture pillars, Fearless, Family and Founders, we empower our people (our Primos) to think boldly, act entrepreneurially and put the consumer at the heart of everything we do.

This is an exciting opportunity to help shape the next chapter of Patrón Tequila and BACARDÍ Rum, two brands deeply rooted in culture, craft and global recognition.

The Opportunity

As Assistant Brand Manager, you will play a critical role supporting the execution of brand strategy for Patrón Tequila and BACARDÍ Rum across ANZ. Working closely with the Brand Manager and agency partners, you’ll help bring brand plans to life through strong execution, cultural relevance and attention to detail.

This role is ideal for a driven, curious marketer ready to build foundational brand experience and grow their career.

Key Responsibilities

With the consumer at the heart, you will:

• Support the planning and execution of brand activities across the marketing mix.

• Help adapt global brand strategies into locally relevant executions for the ANZ market.

• Coordinate agencies and internal stakeholders to deliver campaigns on time and on brand.

• Track marketing budgets, activity timelines and brand performance metrics.

• Support analysis of consumer, shopper and market insights to inform decision‑making.

• Maintain high standards of brand execution across all touchpoints.

About You

You’re an organised, energetic and ambitious marketer who loves getting things done.

You’ll bring:

• 2+ years’ experience in FMCG marketing (spirits or premium categories advantageous).

• Strong project coordination skills and attention to detail.

• Confidence working with agencies and multiple internal stakeholders.

• A proactive mindset, willingness to learn and passion for brand building.

• Strong communication skills and curiosity about culture, trends and consumer behaviour.

Why Join Bacardi?

• Work on globally recognised, premium spirits brands

• Hybrid working model based in our Sydney CBD office

• Paid parental leave to support you and your family

• Birthday leave to celebrate what matters most

• Wellbeing benefits that support your physical and mental health

• Product allowance to experience our iconic portfolio firsthand

• Family‑owned organisation with bold thinking and real autonomy

• A culture of belonging, ownership and entrepreneurial spirit

• Opportunity to create long‑term brand legacy in a global business

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity. 

U.S. applicants have rights under Federal Employment Laws