YOUR OPPORTUNITY

As the Marketing Manager for MARTINI, you will play a vital role in igniting the next chapter of growth. This is a high-impact role at the heart of a team shaping the future legacy of one of the world’s most iconic drinks brands. You will influence critical decisions that define MARTINI’s presence, relevance, and positioning across Global Markets. Within a proven track record in building band equity through creating best-in-class, insight-led executions that come to life across the consumer path to purchase right through to compelling BTL activations and experiences. With a strong partner mindset, you will work hand in hand with Regional and Local Marketing teams to turn global strategy into flawless, locally resonant execution, winning at every stage of the consumer/shopper journey.

ABOUT YOU

• You are curious, creative, passionate, driven, and collaborative team player, that is not afraid to try out new things and feels comfortable with change and ambiguity. You integrate quickly & easily in a team and are willing to jump right into it, thriving working in partnership with a diverse range of stakeholders and markets across the globe.

• A compelling storyteller with strong presence and interpersonal skills, you build trusted relationships with agencies and internal stakeholders alike. A go getter, with a hands-on mentality, you will be as excited in the development and relentless execution of our AVQPAP as you are working on bringing our brand platform to life through new disruptive and engaging activations.

• With one eye always on the competitive landscape you will be obsessed with delivering work that genuinely moves the needle, delivering tangible consumer and commercial results in this competitive category.

• With a strong design aesthetic and uncompromising standards of execution, you have a sharp eye for detail and a proven ability to elevate premium brands through world class execution.

• Resilient, credible, and calm under pressure, you are driven by winning - while still enjoying the journey! You have a genuine love for drinks, hospitality, and entertainment, and you are motivated by building brands responsibly, with a strong belief in sustainable business initiatives.

RESPONSIBILITIES

CREATION & EXECUTION OF BEST IN CLASS PROGRAMS TO WIN IN LIGHTER DAYTIME DRINKING

• Responsible for shaping a diverse range of BTL execution strategies for MARTINI. Building a deep understanding of target consumers and shoppers to inform brand plans through a clear connected consumer path to purchase to drive reappraisal, recruitment.

• You will lead integrated agency teams & cross functional teams to deliver brand & commercial programming

• You will identify and scale proven growth drivers across our markets whilst codifying proven formula for growth through clear Codes to Growth 

• Responsible for the delivery of Best-in-Class executional excellence for Regional / Market Lookbooks, Playbooks and Toolkits that raise the bar on bringing Italian style and attitude to the everyday.

REBUILDING & WINNING IN THE ON TRADE – SHOWING UP IN THE RIGHT PLACES AND SPACES TO WIN IN THE OCCASION AND DRIVE ROS AT THE POINT OF PURCHASE

• Partnering across the business to build and supercharge On-Trade partnerships and programming that engage both consumers and trade, including but not limited to:

  • Lighthouse Accounts– Driving brand relevance, buzz and visibility by building and leveraging Global and Local On Trade Accounts that accelerate our Italian & Country of Origin credentials as well as secure visibility in the target occasion.

  • WIKC – Partnering with markets and On Trade teams to drive MARTINI Spritz menu placements in the right outlets that are servicing our occasion

  • Uncovered Universe – Ensuring we win in route to market through the uncovered universe – building new tools in partnership with regions and markets to support distributors/wholesalers

  • Winning the Menu –To ensure we convert consumer desire to trial we need to win the menu for MARTINI Bianco Spritz throughout executional standards: AVQPAP - Picture of Success - SIP Targets.

  • Perfect Serve Program – Ensuring we execute our drinks strategy at scale across the business through providing the right tools and training to deliver a perfect serve for the consumer every time

• Unlock the power of advocacy and ESG to drive our quality & provenance credentials to engage and inspire the trade, reimagine the way we share, engage and inspire our trade partners to rebuild a powerful role and to bring our Italian style and credentials back to the trade

  • Working with advocacy teams and external experts to rebuild and reenergise influential trade through MARTINI Social Club   

  • Leveraging our ESG and product intrinsic to drive High Quality and WPMF within the trade

  • Scaling and embedding current advocacy programming and tools whilst identifying new opportunities to reassert our trade love and quality credentials

ARCHITECTURE AND PORTFOLIO STRATEGY

• Working with the Brand Director to build a long term portfolio and channel strategy mapped to our category and innovation strategy that sets us up for external success and meets the needs of consumers today and anticipates their needs for tomorrow - inclusive of Vermouth, SPW and SP SKU’s.

• Drink Strategy - Build programming and KPIs for perfect serve as we move from just scaling the serve to perfect execution.

DRIVE THE GLOBAL IAP CYCLE

• Working with the Brand Director to drive the global annual planning process to ensure we have best in class plans to deliver our bold new ambition.

• Partnering with Region and Market to align IAP and 3yr plans and ambitions, supporting our top markets to ensure they are set up for success against V2A, Strategic Imperatives and JTBD.

• Accountable for monthly brand performance analysis and targets in core markets (revenue, profitability, share, equity) working closely with financial performance team and senior management

BUSINESS PERFOMANCE MANAGEMENT

• Manage and optimize an A&P budget assigned to you, placing bold bets on shaping activities that will truly move the dial in market.

• You will ensure measurement and evaluation plans are in place on over 80% of brand investments to identify, codify and rollout successful Brand growth drivers

BUILD STRONG TEAM CULTURE AND GLOBAL – REGION – MARKET RELATIONSHIPS

• Orchestrate an effective matrix working within and between Global, Europe, Market teams. You will work with a servant mindset with our focus markets to ensure they have the support and means to unlock the potential of MARTINI in their markets. Ensuring successful integration & activation in markets of global brand assets.

SKILLS

THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

To be successful in this role you will have significant years experience in Marketing experience with exceptional brand building skills

• Bachelor’s degree in marketing or related field required; MBA is ideal and preferred

• You must have significant years of experience in brand management or agency experience leading multiple marketing projects. Experience in insights and marketing analytics a plus.

• Ability to brief and appraise strong creative work. Have enough creativity to make assets work in dark markets

• Ideally you will have experience in spirits, beverage, fast moving consumer goods business, lifestyle brands or at an experiential agency; luxury brand experience preferred.

• You will have experience in multiple disciplines – Consumer (e.g. digital, social, media, sponsorships etc) AND Shopper (e.g. BTL activations – On and Off Trade, Experiential)

• You have a fundamental understanding of profit drivers and commercial focused approach to brand planning.

• You can analyze available information (e.g. Nielsen data) including the comprehension of the competition and category for the purposes of preparing reports, presentations, providing insights, recommendations and solving problems to grow the brand.

• You are a passionate, innovative, and creative marketer eager to put the consumer at the heart of all activities first to achieve results.

• Strong leadership and relationship building skills with both external relationships (e.g. Agencies) and the Bacardi matrix

• Fluent command in English, Italian a bonus

FUNCTIONAL EXCELLENCE

• Understand People & Culture: Consumer & Shopper Insight Application: Advanced

• Develop Winning Strategies - Translate Brand Strategy and Portfolio Planning: Advanced

• Commercial Excellence: Insight-Led Activation: Advanced

• Impact Culture through Creativity: Agency Partnership & Management, Connections & Media Planning, Briefing & Evaluating Creative: Advanced

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity. 

U.S. applicants have rights under Federal Employment Laws