YOUR OPPORTUNITY

You’ll be the go-to-expert on all things  Media enabling Bacardi to maximize our execution and ensure we have deep focus in all things digital media.

Inform the where & how to play strategy across Europe.

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

Media

• Putting our ‘consumer at the heart’ – support our existing Media strategy through acting as a key partner to our consumer and customer marketing teams, ensuring a cohesive through-the-line approach.
• Clarify, simplify and segment the different approaches to Retail Media and translate them into meaningful actions and workstreams.
• Develop strategies for commerce & wider media opportunities by brand/market & with the relevant media partners & channels – e.g. Amazon/Pinterest/Uber
• Support consumer marketing teams in media planning and reviews – ensuring appropriate channel selection, audience segmentation, adequate reach, frequency etc.
• Support Brand Teams in localisation of content across Europe, and with a focus on contextual relevancy & platform specificities.

Capability

• Drive thought leadership on emerging Media (including retail media), solutions, and technology. Act as SME and ‘bring the outside in’ to shape our approach and actions.
• Support wider media team on development and roll out of Bacardi Way of Media across Must Win markets.

Interdependencies

• Establish deep routed connections across key stakeholder functions including the Global Brand, local Consumer and Customer Marketing teams & Global Finance.
• Act as the central point of contact in Europe to cascade regular performance updates, including providing insights to key stakeholders in a clear, coherent & actionable manner.
• Represent Bacardi Ltd at key meetings and industry events.
• Manage our agency team to execute our commerce & media campaigns across multiple platforms throughout Europe.

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

• Significant years of experience in marketing/media
• Media & Commerce understanding
• Have very strong analytical skills & attention to detail.
• Have an adaptive style in being able to communicate often technical ideas in simple terms.
• Strong proficiency in Microsoft Excel & PowerPoint.
• Have strong organizational skills, being able to manage multiple projects/stakeholders at once.
• Strong industry knowledge (Internal and External)

PERSONAL QUALITIES – SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR

• A self starter that enjoys working within an ambiguous and fast changing environment

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity. 

U.S. applicants have rights under Federal Employment Laws